
The psychology of advertising
The psychology of haptic advertising is significantly more effective than traditional mailings, flyers or conventional print ads. Thanks to its interactivity and fun, haptic advertising attracts people to play with it and actively use it. Its unique functioning is as fascinating as it is engaging, and therefore it can instantly attract attention.
The most interesting thing about haptic advertising is its effect on the brain. Scientific studies have shown that manipulating a haptic object increases brain activity up to ten times more than simply looking at a conventional advertisement. By activating micro-muscles and engaging more senses during manipulation, the brain becomes more receptive and better equipped to receive information.
Emotion and memorisation
This combination of increased brain activity and positive emotions ensures that your message does not go unnoticed. People not only understand and remember it, but are also more likely to respond to it. Haptic advertising is also refreshing and new. Customers like to keep it and share it with others, prolonging its effect and extending its reach. Whether it's a demonstration of a creative solution or an innovative approach to promotion, haptic advertising is a way to engage and leave a lasting impression.