The psychology of festive touch: how haptics helps brands at Christmas
The advertising space is literally bursting at the seams in the run-up to Christmas. Brands are fighting for every millimetre on search pages, the most visited sites are lit up with red and gold banners and the digital space is becoming one big Christmas marketplace.
The avalanche of online advertising is pouring in at a dangerous pace and often without the desired result. Users' attention is split between hundreds of visuals, from which it is hard to choose a winning one.
And that's when an opportunity is born: haptic advertising - the kind that customers can touch - brings something to the crowded world of screens that digital can't: a tangible experience.
Emotions that last. An experience that lasts
When others are competing for seconds, consciously invested attention is the greatest show of interest you can get from a customer. That's why offline contact is privileged, especially in the pre-Christmas rush. Because the possibility of a real touch really grabs and holds attention - unlike anything that's just on a screen.
Physicalcontact becomes a luxury experience for the customer. Contact with the material soothes, reduces stress, activates the limbic system and thus triggers emotions and subconsciously increases the interest to return to the object. As a result, the brand or product is linked to a specific physical and emotional sensation and literally burns itself into the customer's skin.
Hapticadvertising thus creates not just a visual impression, but a complex multisensory experience that reinforces trust in the brand and its long-term memory. In times of shopping stress, it encourages customers to get in touch more than ever before.
When advertising smells like cinnamon
Forget plain paper. Effective haptics combine touch, texture, visual design and scent to create a memorable footprint.
Imagine a magical Christmas card with delicate embossing, subtle shimmer and the sweet scent of cinnamon. One that reveals a new idea with every turn. Or a playful item with a QR code leading to a tweaked personalised video card. Sensory advertising knows no boundaries.
With an original design, it can surprise, excite and, above all, stay in the memory for a long time. At IQ Advertising, we know how to do it.
Every touch, every material and every visual detail is designed to activate the customer's senses, evoke emotions and connect them with your brand. As a result, advertising doesn't just act as information, but as a comprehensive experience that draws the customer in and motivates them to contact and action.
Bring your Christmas advertising to life with a sensory experience too.