When brand quality speaks at first touch
How do you convince people of a brand's uniqueness before you even say a word? Use the perfect psychological phenomenon to take over the hardest job in your brand communication right from the start: captivate the customer with the unique value of your service or product by transferring the quality of form to the quality of content.
A unique form is indicative of a unique brand
In short: what looks and feels quality is also perceived as quality in terms of content. The so-called radiating effect is that the characteristics of an object (such as surface, material, weight, texture or movement) subconsciously influence the perception of its value. This includes the messages that objects carry.
An experience that radiates quality
With haptic advertising, the radiation effect works to its full potential - every detail of a magic cube, an endless card or the familiar Rubik's cube gives the impression of competence and originality:
- The smooth folding motion is playful yet precise
- High-quality material and perfectly crafted edges support the impression of reliability
- Clever folding mechanism evokes creativity and technical ingenuity
All of this has a strong impact on how the recipient perceives not only the message carrier, but above all your brand behind it.
Who has already used the magic of haptic advertising
A strategic advantage
Details play a key role - even those that appear subliminal. Thanks to haptic advertising formats, your mailing or presentation material can instantly create an impression of trust, professionalism and relevance before you even say the first sentence.
Leave an impression that lasts
IQ advertising is far from just a form. It acts as the perfect vehicle for emotion, values and brand positioning through every movement and touch.
Use haptic advertising to your advantage and get ahead of the competition - let quality speak for your brand.