The Rubik's Cube is celebrating 50 years. Iconic object shines
in the campaigns of global brands.

Half a century celebrates one of the world's most iconic puzzles. The Rubik's Cube - a colourful block of patience and logic - first saw the light of day on 19 May 1974. Its creator is the Hungarian architect and design professor Ernő Rubik, whose invention changed the world not only of toys, but also of design, thinking and interaction.

Over 50 years, hundreds of millions of people across generations have tried the Rubik's Cube. For some it has been a challenge, for others a therapy, for others a symbol of genius or retronostalgia. And it is the combination of emotion, touch and the desire to play that makes the Rubik's Cube a sought-after form of haptic advertising today.

Retro design in a new advertising dimension

The global icon of the Rubik's Cube dominates famous films, music videos, fashion collections and interior design. In short, the phenomenal object carries a powerful story that continues to appeal to audiences of all ages time and time again.

An interactive pun doesn't have to compete for attention. People naturally interact with it with their hands, spending time with it, feeling its shape, movement and colours. That is why it is an ingenious carrier of an advertising message or, in short, a brand hidden behind the facade of the famous cube. IQ advertising uses the potential of the Rubik's cube to its full potential and lends its know-how to global brands.

The famous cube format allows for infinite print variability. Whether you want to show creativity, tradition, innovation or just catch the eye, advertising on the surface of a famous object literally becomes part of the experience. And that's the best impression you can leave.

50 years of innovation. And your brand can be there.

Use the anniversary of this legend as an opportunity to connect with something the whole world knows - just like dozens of other global brands. A personalised Rubik's Cube can be a gift for business partners, part of recruitment packages or an original element of your campaign.

At a time when traditional advertising often fades into obscurity, the tangible experience becomes what people really remember. And the Rubik's cube? It won't go to waste. Even after 50 years.

Discover the Magic Rubik's Cube of Advertising IQ or request a sample.