Haptic doping to increase sales in pharmacies

What problem or opportunity did the client address?

In the competitive environment of the pharmaceutical market, particularly in the OTC drugs and medical devices segment, it is crucial to effectively introduce new products and systems of care to customers. TZMO Germany Ltd. faced the challenge of making it easier and more effective to explain the principles and benefits of its product SeniCare - a care system designed for pharmacy customers - to pharmacists.

The initial situation

• Market.
• Problem: High competition in the distribution of products in pharmacies, need to grow sustainably
• Goal: Improve and accelerate pharmacists' advice on SeniCare in a way that is both compelling and time-efficient

Terms of Reference

Develop a haptic sales aid that enables pharmacists to explain the principles and benefits of SeniCare to customers simply and persuasively at the point of sale.

Solution

An endless jigsaw puzzle was designed for the company and integrated into the point-of-sale packaging in pharmacies. The card:

• Explains the SeniCare system in four simple steps
• Helps customers easily understand the benefits of the product and facilitates decision making
• Acts as an interactive and tactile aid to increase customer engagement

Result

• Increased sales by 15% in the first 8 weeks of promotion
• More effective, easier and successful advice in pharmacies
• Positive feedback from staff and pharmacists who have been inspired by the card

Summary

The use of a haptic, interactive sales aid that features the industry-protected logoloop® design significantly improved communication between pharmacists and customers, resulting in a rapid and measurable increase in sales of SeniCare. This case demonstrates how innovative marketing tools can help overcome competitive pressures and promote sustainable growth in the pharmaceutical sector.