Bestseller in the Louvre Museum sale
What opportunity did the client address?
The Rubik's Cube, the best-selling puzzle of all time, celebrates more than 40 years on the market and is still one of the most sought-after souvenirs in the world's leading museums. The Museum of Paris commissioned the creation of this iconic cube with the aim of offering visitors a unique object that would promote the museum and be an attractive item for clients, thereby also increasing sales for the Louvre shop.
Processing:
Created specifically for the Louvre Museum, the design of the Rubik's Cube combines the iconic mechanical concept of the puzzle with the museum's unique visual identity. Each side of the cube is adorned with carefully selected graphics that reproduce famous works of art from the Louvre's collections, linking the world of the modern game to its rich cultural heritage. The surface of the dice is made of recycled plastic, reflecting the museum's commitment to sustainability and environmental responsibility. Precision craftsmanship and quality materials ensure the smooth running of each layer, allowing visitors to not only admire the art but also to interactively enjoy the iconic puzzle. This design thus creates a unique souvenir that combines entertainment, art and ecology in one product.
Key success factors for the campaign:
- Global awareness among museum visitors: the Rubik's Cube is known worldwide and appeals to a wide spectrum.
- Design exclusivity.
- Sustainability.
- Versatility: the cube serves as a toy, souvenir and design object.
- Financial benefit: The cube generates significant revenue for the museum through high sales.
The Rubik's Cube in the Louvre Museum edition is a prime example of the combination of global phenomenon, sustainable production and cultural value. Its success in sales proves that, after more than 40 years, it remains not only a symbol of creativity and logical thinking, but also an important commercial item that generates huge revenues for the museum every year. At the Louvre Museum, it has become not only an iconic gift, but also an important source of income thanks to its unique edition with graphics inspired by famous works from the museum's collections.
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The history and global success of the Rubik's Cube
Invented by Hungarian architect Ernö Rubik in 1974, originally as an educational tool for architecture students. Since its launch in 1980, it has sold more than 450 million units worldwide, making it the best-selling puzzle and one of the most successful toys in history.
It is estimated that up to one seventh of the world's population has played with a Rubik's Cube at some point. The cube is considered a pop culture icon and is on display at venues such as the Museum of Modern Art in New York City.
Sustainability and innovation
Modern Rubik's cubes are made from recycled plastic, which is in line with trends in sustainability and environmental responsibility. Spin Master has developed a special edition Rubik's Re-Cube that is made from 100% recycled plastic and is fully recyclable.