Blog

Rubik's Cube celebrates 50 years. It shines in the campaigns of global brands

19. 05. 2025

From puzzle icon. The Rubik's Cube celebrates 50 years - connecting generations and global brands.

Psychology of advertising

Digital is not enough: Why invest in haptics

14. 05. 2025

Why are global brands betting on haptic advertising in the digital age? Those that can be "experienced with the hands" have a head start.

Psychology of advertising

Bestseller on sale at the Louvre Museum

14. 05. 2025

At the Louvre in Paris, the Rubik's Cube is one of the best-selling products in the museum shop and

generates significant income for the museum thanks to high sales.

Case study

Haptic doping: how to increase sales in pharmacies

14. 05. 2025

The interactive jigsaw helped pharmacists better explain SeniCare and increased sales by 15% in 8 weeks.

Case study

Discover the power of haptics with the Magic Bio Cube

12. 05. 2025

The Magic Bio Cube is more than just a promotional item. It's a revolutionary tool that combines an eco-friendly approach with an innovative form of tactile advertising.

Ecology and sustainability

British Petroleum - Internal Communications

07. 05. 2025

British Petroleum increased employee engagement when implementing a knowledge-sharing tool - using haptics to improve interactivity and motivation within the team.

Case study

The first impression that sells

05. 05. 2025

How to convince people of your brand's uniqueness before you even say a word? Thanks to the radiating effect.

Psychology of advertising

The psychology of haptic advertising

28. 04. 2025

Why is haptics so effective and how do we harness its potential in advertising? Confirmed by research, verified by practice.

Psychology of advertising

Priming effect by touch

14. 04. 2025

The first touch of a brand can be the strongest first impression. What is priming and how does it work?

Psychology of advertising